In her uncompromising artistic presence, Marina Abramović challenges cultural boundaries, bodily boundaries, gender boundaries and boundaries between art. Foto: Attilio Maranzano – Courtesy of the Marina Abramović Archives
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Marina Abramović Launches New NFT Project
April 26, 2025
Serbian performance artist Marina Abramović has partnered with digital art marketplace TAEX to launch “Marina Abramović Element,” a new NFT project premiering May 2025.
The project features three NFT drops inspired by Abramović’s art, life, and methodology, with varying rarity levels including animations that adapt to moon cycles. A preview will be held at London’s Moco Museum on April 8.
“Working with technology and creating my own avatar is a way to develop a new relationship between the performer and the public,” Abramović said.
The project culminates in November with “The Great Mint,” allowing collectors who acquire pieces from all three drops to access exclusive video artworks featuring Abramović’s avatar.
Abramović, who pioneered performance art since the 1970s and famously performed for over 700 hours in “The Artist is Present” at New York’s MoMA in 2010, views NFTs as creating “a bridge between performance practice and the young generation” in an era when traditional art is becoming “accessible just to rich people.”
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